Overwhelming clutter has probably made traditional advertising almost worthless for your business. We live in a world that has become ad rich but idea poor. Your customers don't want to be bombarded with ads—they want to be inspired by ideas that will change their lives. Ads may create transactions, but great ideas create transformations. Ads reflect our culture, ideas imagine our future.

The ability to develop better ideas than your competition is the only sustainable competitive advantage you can have. The age of the big thinker has finally come—an era where the profits go to the prophets.

The old model of advertising and branding was to improve public perceptions. The new model demands that your company improve public life. To survive, your company must start nurturing ideas, not just pushing products and services.

Knowledgeable marketers understand that what worked in the past is not working (or not working well) now. A new approach is needed. As A. G. Lafley, the former CEO of Procter & Gamble and author of The Game Changer, told his executives, “We need to reinvent the way we market to consumers. We need a new model.”

The proliferation of new media, escalating competitive pressures, and the emergence of alternate marketing disciplines has transformed the advertising industry. If you wish to survive in this uncertain future, you better anticipate the upcoming challenges and find ways to overcome them. Increasingly, there are only two kinds of companies: brave and dead. We at Street Therapy and Stories for LA would like to help your company be in the first category.

One major challenge that your business will be facing is that the current television business model is under attack. One prime example of this attack is that more than 80% of PVR users report they skip commercials. In fact, only 18 percent of television-advertising campaigns actually generate a positive return on the investment. In response to this ever changing market environment, we are developing a new model for local advertising. Instead of 30-second commercials we offer an integrated service that includes print advertising, public relations, Internet, Facebook, email, database marketing, event promotions and sponsorships. We have a war chest of proven ideas, strategies, and tactics that will help your business not only survive but really prosper!

We look at traditional advertising media through different eyes. We make use of alternative methods of marketing and advertising to help you get results. We help you to modify, mold, and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel, and lower-cost/higher-reward marketing techniques to develop a totally integrated, individualized approach to attracting and keeping customers.

At Street Therapy and Stories for LA, we are willing to take the time to understand your brand goals and be strategic partners. What we do is strategic integration, which means starting right at the beginning of a project by determining the needs of a client and then planning how to meet those needs by whatever functions are necessary. Effective marketing starts with a better understanding of the media plan that ties to consumer touch points more than it does to the creative idea. Effective marketing that results in greater profits is problem solving, it isn’t movie making.

Contact: Terrance Jackson

646-316-6258

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